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Customer Relationship Metrics (Metrics) is a research consulting firm, founded in 1993, by Dr. Jodie Monger, and headquartered in Sterling, Virginia. Metrics utilizes fully-hosted automated data collection solutions (Voice and Web) and research best-practices to implement scientifically valid Voice of the Customer programs to quantify service delivery and to conduct various other research studies. Since our founding we have used our CATs® (Completely Automated Telephone surveys) system to collect over 8 million real-time post-call surveys for the voice channel of contact centers. Metrics is the standard in real-time surveying for contact centers and accurately generates report cards for the company, center, team, and Agent by conducting a Quality Control process with our totally turnkey EQM (External Quality Monitoring) programs.
Metrics is dedicated to delivering research programs that follow a code of conduct that do not break the “Golden Rules” in customer experience research - to never create dissatisfaction when trying to measure satisfaction; to do no harm by poor survey creation and program operation that result in invalid and irresponsible reporting. When reporting reflects invalid results, management teams will make bad decisions that will affect the lives and livelihood of many. We are dedicated to preventing these and other Survey Malpractice issues to guide contact centers in doing more with less; to be positioned as a profit center and a strategic weapon; and to accurately transform customer Insights to Action!
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